Cat& Cauldron
— Branding & Label Design

Tools — Illustrator | Aftereffects | Procreate | Indesign | Adobe Dimension

Project overview

A collaborative branding project focused on developing a conceptual beer brand from initial ideation through to campaign execution. The project emphasised group-based design thinking, requiring the development of a cohesive brand identity, narrative, and visual direction.

Deliverables

Brand strategy (name, values, identity), label and bottle design and prints, poster, mockups, AR video (QR-triggered), final pitch presentation

Outcome

A fully realised brand concept applied across print, packaging, and digital touchpoints, demonstrating collaborative workflow, ideation processes, and the integration of interactive elements to enhance audience engagement.